Meet Brad Beckerman, an entrepreneur whose name you might recognize because of his marriage to pop star Paula Abdul, but whose career goes far beyond that headline. In this article, we’ll explore Brad Beckerman’s journey: his business ventures, his marriage with Paula Abdul and their divorce in 1998, his role in the spirits business including Stillhouse and moonshine, his age, net worth, family life, and other details you might wonder about. By the end, you’ll have a full picture of who Brad Beckerman is and why his story matters.
Quick Bio of Brad Beckerman
| Category | Details |
|---|---|
| Full Name | Brad Beckerman |
| Born | Around 1966 (United States) |
| Age (2025) | Approximately 58–59 years old |
| Nationality | American |
| Profession | Entrepreneur / Brand Builder |
| Known For | Founder of Stillhouse Spirits Co. & ex-husband of Paula Abdul |
| Father | David Beckerman (founder of Starter sportswear) |
| Ex-Wife | Paula Abdul (m. 1996 – div. 1998) |
| Current Partner | Reported as Chase Leigh Beckerman |
| Children | Two (reported: Willis and Sage) |
| Net Worth (Est.) | About $2 million |
| Major Companies | TRUNK LTD., it.worldwide, Stillhouse, CAMOWORKS |
| Notable Innovation | Whiskey in stainless-steel cans (Stillhouse “moonshine”) |
Early Life & Roots
Brad Beckerman was born in the United States, reportedly around 1966, though his exact birth date is not publicly verified. He grew up in a family with strong entrepreneurial roots his father founded the well-known sportswear brand Starter. That environment likely influenced his later move into fashion, music merchandising, and spirits. Early education details are unclear, but it’s believed that he pursued studies related to business.
Career Beginnings Fashion and Music Merchandising
Brad Beckerman first made his mark in the world of licensed apparel and merchandising. He worked with or was connected to the family sportswear brand Starter, and in 2003 he founded TRUNK LTD., a luxury music merchandise company that celebrated rock legends through high-quality apparel. In 2006, the entertainment giant Live Nation acquired TRUNK LTD., and Beckerman became its Chief Creative Officer. This experience helped him master the art of blending culture, branding, and business.
The Entrepreneurial Shift Brand Studio & Spirits
After leaving the music merchandising scene, Brad Beckerman founded a brand development agency called it.worldwide (often written as IT Worldwide) that focused on identity creation and product design. He soon ventured into the spirits industry a bold move that redefined his career path. Beckerman launched Stillhouse Spirits Co., known for introducing clear corn whiskey or “moonshine” packaged in a stainless-steel can, a design unlike anything in the market at that time.
The idea was innovative: bring American “moonshine” into the modern age and make it appealing to younger, lifestyle-driven consumers. His creativity turned Stillhouse into a recognizable brand in the spirits world.
Business Achievements & Highlights
Brad Beckerman is widely recognized for creating disruptive lifestyle brands in sports, music, and spirits. His career shows a consistent pattern identifying cultural trends, then turning them into business success. The stainless-steel can that housed Stillhouse whiskey became an icon of his design-forward thinking. Beckerman later launched CAMOWORKS, a company that produces 3D sculptures of legendary music artists such as the Grateful Dead and Jimi Hendrix, showing that he continues to merge art, culture, and commerce.
Marriage with Paula Abdul & Divorce (1996–1998)
One of the reasons Brad Beckerman gained public attention was his marriage to pop star Paula Abdul. They met through mutual friends and married on October 24, 1996, in Los Angeles. Their marriage, however, lasted only about 17 months. The couple filed for divorce in 1998, citing irreconcilable differences. They did not have children together, and though their relationship ended quickly, it remains one of the notable chapters in Paula Abdul’s personal history.
Age, Net Worth & Current Status
Age: Brad Beckerman was born around 1966, which would make him about 58–59 years old today. Since his exact date of birth is unconfirmed, this remains an estimate.
Net Worth: His net worth is estimated to be around $2 million. However, this figure is not officially verified, as private entrepreneurs rarely disclose exact financial details. His wealth primarily comes from his business ventures such as TRUNK LTD. and Stillhouse.
Current Status: After the Bacardi acquisition of Stillhouse in 2019, Beckerman stepped away from the company. He remains active in brand consulting and continues developing artistic and entrepreneurial projects like CAMOWORKS.
Family, Kids and Personal Life
After his divorce from Paula Abdul, Brad Beckerman reportedly married Chase Leigh Beckerman. Together they are said to have two children, Willis and Sage. Some entertainment reports have mentioned legal disputes and a temporary restraining order involving the couple, but such claims come from tabloids and should be approached carefully. Outside these reports, Beckerman keeps a low profile, focusing mainly on business rather than media exposure.
The Stillhouse / Moonshine Innovation
A defining part of Brad Beckerman’s legacy is the creation of Stillhouse Spirits Co. The brand became famous for packaging whiskey in stainless-steel cans, an idea that completely disrupted traditional liquor marketing. He wanted to reintroduce moonshine clear corn whiskey as something cool, modern, and accessible.
Beckerman once explained that 80% of the spirits sold in bars were clear, so he saw a gap for a premium but approachable clear whiskey. By introducing Stillhouse in non-breakable cans, he made it convenient and iconic. His ability to merge innovation, branding, and design made Stillhouse a standout product in the beverage industry.
Why Brad Beckerman Matters
Brad Beckerman represents a rare blend of creativity and business sense. He has moved from sportswear to music to whiskey, each time creating something unique. His story connects popular culture, branding, and entrepreneurial risk-taking. The Stillhouse brand showed how packaging and design could redefine a market. His marriage to Paula Abdul brought public attention, but his lasting impact comes from his vision and innovation in business.
Frequently Asked Questions
How old is Brad Beckerman?
He is approximately 58–59 years old, born around 1966.
What is Brad Beckerman’s net worth?
His estimated net worth is around $2 million, though this number is not confirmed.
Is Brad Beckerman on Wikipedia?
No, there is currently no dedicated Wikipedia page about him. His name appears in relation to Paula Abdul’s biography.
Who is Brad Beckerman’s wife?
He was married to Paula Abdul from 1996 to 1998. Later reports name Chase Leigh Beckerman as his spouse, with whom he has two children.
When did Paula Abdul and Brad Beckerman divorce?
They divorced in 1998, after about 17 months of marriage.
What is Stillhouse?
Stillhouse is a spirits brand founded by Brad Beckerman. It gained fame for its whiskey packaged in stainless-steel cans.
Did Brad Beckerman face a restraining order?
Some entertainment reports mention a temporary restraining order involving his partner Chase. These are unverified media reports.
Does Brad Beckerman have kids?
Yes, reports suggest he has two children with Chase Leigh Beckerman.
Lessons from Brad Beckerman’s Journey
Be willing to pivot: Brad Beckerman successfully moved between industries, showing adaptability and vision.
Branding matters: His work proves that creative branding and design can make a product stand out.
Mix culture and business: He merged music, fashion, and spirits to build lifestyle-oriented brands.
Public life brings challenges: His marriage and personal issues show that fame comes with scrutiny.
Keep evolving: With projects like CAMOWORKS, Beckerman continues to innovate and explore new creative directions.
Final Thoughts
In summary, Brad Beckerman is more than just the ex-husband of Paula Abdul. He is a visionary entrepreneur who has built brands that combine creativity, design, and lifestyle appeal. His journey from fashion to spirits shows how an individual can continuously reinvent themselves while shaping modern consumer culture.
His estimated net worth of around $2 million and his nearly six-decade-long life journey reflect both success and perseverance. Although his personal life has faced ups and downs including a short-lived celebrity marriage his influence in brand innovation remains significant.
Curious for more? Dive deeper on our site now! News Well
